Each source is validated through a POC (Proof of Concept) before deployment.
Utility weighted by accuracy, timeliness, coverage, compliance, and usability
Understand the difference between surgical targeting and mass execution
e.g., multichannel execution
Useful for scaling a channel
Rapid innovation through A/B testing
Risk of noise and duplication
A common hidden cost
CAC increases and Payback lengthens when targeting is imprecise
Premium retail infrastructure
A foundational component of your infrastructure
Targeting + timing + proof
Surgical sourcing and manual validation
Signals of intent + verifiable evidence
Strategic Alignment
Cast if Alignment Score ≥ 80/100
Stop chasing ghosts. Hire decision-makers who truly match your ICP, at the right time.