DatAIze Guide
Reading an Alignment Score
Understanding the score that links the target audience, offer, message, channel, and point of contact.
The Alignment Score measures the consistency between the target, the offer, the message, the channel, and the timing of the interaction. It helps inform decisions before taking any sales action.
Estimated dimensions
- clarity of the offer
- target accuracy
- signal quality
- prospect maturity
- consistency of the message
- level of available evidence
- marketing timing
- response processing capacity
- accuracy of the data used
- Link to VCRE and VREND
Reading the Score
- 0–49 — Insufficient preparation — Correct before activation
- 50 to 74 — Activation possible under certain conditions — Adjust target, message, or data
- 75 to 100 — Campaign can be activated — Launch with piloting
Question Closed
Do you have an alignment score before launching your campaigns?
YesNo
Expected Delivery Date
A decision sheet that helps you choose between launching, correcting, prioritizing, postponing, or excluding.